A study of the meaning of beauty and of how people experience it.

A study of the meaning of beauty and of how people experience it. What do we experience as being beautiful and how is beauty perceived? It was with these two questions that this Beauty Study was launched in 2007. Without any 'official' definition of what exactly beauty is, or should be, but just the word as a starting point. Beauty. Why do we care about it? And what does it do to us?

Because that is exactly what this project aims to demonstrate: the diversity of beauty, and how that diversity reflects a very personal meaning. What is beauty about? Does it cause happyiness? Is it about the inner or the outer? About objects or experiences? About new gadgets or distinctive faces? About the temporary or the durable? The questionnaire presents these and other dilemmas. As such it is, as many have indicated, an experience in itself.

The B-U-T project was in 2011 for the first conducted on a national level in the Netherlands. In 2012 it will be replicated in England and Scotland.

Take part in the survey and journey through the world of your personal beauty: >>> START.